ROLEX NEW WATCHES 2023 - PETITE GENÈVE PETROVIĆ

With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. It is through such efforts – bolstered by the ‘superlative’ vision that permeates the entire creation process down to the finest detail – that exemplary timepieces are formed, and prevail. Watches that, with time, become icons.

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Rolex new watches 2024 - Petite Genève Petrović

With its latest creations, Rolex brings a fresh new look to some of its most iconic models. Offering unique harmonies of materials, colours and textures, the 2024 collection illustrates our desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to our in-house mastery of watchmaking expertise, the new watches play with contrasts. to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.